Client: Women Initiative Development Cooperative Organization (WIDCO)
Platform: WordPress / Photoshop
Designer: Kingsley Ndam
Complete design of the website including graphic design work on all elements. Also created a Donate and shop Functionality for the website. Business cards, letterhead and other marketing materials.
The Women Initiative Development Cooperative Organization (WIDCO) is a ground-breaking organization created to assist the development of Women’s Initiatives in the developing world. WIDCO was established in the 1990’s and is based in Cameroon, Africa – where women struggle to achieve basic human rights and decision-making power taken for granted in Western societies – WIDCO, provides support for non-governmental, international organizations who wish to work toward empowering African women.
WIDCO originated primarily in rural villages of Cameroon, where traditional beliefs and societal structures have typically relegated women to a position of servitude toward men and thus have historically inhibited women’s ability to fully develop their potential and contribute to society in a broader way. It is crucial that women are brought into the development of WIDCO as they have been representative of the most disadvantaged segment of rural society. They can comprehend the ramifications of poverty and know how to manage family life in impoverished situations. They not only experience poverty, they also live with discrimination, a discrimination that results in limited access to income, property ownership, and education.
WIDCO therefore has instituted an unusual organizational element: Within WIDCO’s organizational structure, while men and women are to work side-by-side, the highest posts (President and Treasurer) are reserved for women, and women are encouraged to pursue leadership and entrepreneurial roles. This is the only way to begin to achieve gender balance and to rectify embedded inequality and unequal participation in community interests and development.